Our Culture

Mission, Vision, Values & Our Brand Promise

Our mission is an open proclamation of our purpose and serves as a standard for our actions and decisions. Our vision guides us in our day to day operations as we strive to achieve growth in our industry and relationships. The values we exude and perpetuate on a daily basis act as our moral compass that guides our behaviors and sets the foundation for our culture.

Mission Statement

CrossFit Optimistic provides a value-based service that develops and empowers individuals, and gives HOPE to everyone striving to meet their fitness goals


To foster a community built on meaningful relationships forged through CrossFit Optimistic

Our Values: The Foundation of Our Culture

Our Brand Promise

To be a catalyst for change in San Antonio health and fitness

To be the premier business that brings people together, connecting them socially and emotionally like no other

To inspire moments of triumph and to uplift the human spirit